In Indian economy especially in weddings & other ceremonies, gold jewelry is considered as pious. And if its stacked with precious stones its like icing on cake. The gems business is very old and popular in India. People buy jewelry as an asset as well as a status symbol. Silver lining jewelry, gold jewelry, diamond jewelry, and precious stones ruby jewelry, safari jewelry, cat eye stones are also very popular among Indian society. Boomsindia.com has several options to choose from various brands.